With more than 35 years in the retail industry and being one of the major players in the Colombian fashion market, our group has been at the forefront of trends and styles since 1977. Our first brand SALOMON was started by our parents Salomon and Mary Srour.

 

They have always been a vital and central part in the company’s growth process and history. SALOMON brought our customers the latest and most renown brands and labels from aroundthe world and quickly became the go-to shops for trends and lifestyle.

 

Azulu was created by Motty Srour more than 20 years ago with an exceptional need from customers for resort and destination driven clothing and became the industry leaders in Colombia. Alex Srour and Maya Memovic joined the AZULU family. Azulu transformed throughout the years and now is a Luxury and retail prescence inour market. Salomon group opened St Dom in Cartagena and created the first multi brand space for luxury Colombian designers to showcase their talents.

 

Due to national demand to have a brand with fast fashion, resort driven, competitively priced merchandise and return to our roots and beginnings is the reason PALMARE was born.